Could Your Business Be Losing Customers Without ISI Mark Certification?

 


If your product falls under the list of items that require mandatory ISI certification, having a valid ISI mark is not just important - it’s essential for doing business legally in India. Without a current and valid registration, companies risk losing potential sales, facing legal penalties, and even damaging their reputation in the market. The BIS oversees certification for more than 150 products, including electrical components, cement, toys, and many everyday items. That’s why understanding the importance of obtaining and maintaining an ISI mark certification can make a real difference - not only in staying compliant but also in building customer trust and boosting product sales in India.

1. What is ISI Mark Certification in India?

ISI mark certification serves as the symbol of trust, quality, safety, and reliability, as determined by the Bureau of Indian Standards (BIS). The ISI mark specifies that products have met specific Indian Standards (IS).

2. Products Requiring Mandatory ISI Mark

BIS ISI mark certification is mandatory if you are operating in these sectors, including:

1. Electrical/Electronics: Switches, cables, wires, electric irons, heaters, geysers, lamps.

2. Construction: Cement (all types), steel bars, structural steel.

3. Automotive/Safety: Helmets, safety glass, tyres.

4. Household: LPG cylinders, stoves, pressure cookers.

3. Your Business Is Impacted Without ISI Mark Certification

Here is how the lack of the ISI mark is impacting your business:

1. Direct Sales & Revenue Loss

Excluded from Tenders: You will be removed from tenders as most government departments, PSUs, and large private companies strictly require only BIS certification products. Not having the valid ISI mark license in India, your product is automatically disqualified.

Remove from E-commerce & Retail Platforms: All e-commerce platforms and major retailers are required to follow the stringent instructions to stop selling non-BIS-certified products. If you don't have the ISI mark on your products, you are not able to register on e-commerce platforms.

Lost Partnership: The dealers and distributors often preferred to stock only certified products. They hesitate to deal with those products that might be seized by authorities.

2. Legal Consequences & Financial Penalties

If you are selling, manufacturing, or importing the products without ISI mark registration, it is a punishable offence under the BIS Act 2016. The offender can face hefty fines of up to Rs 2 lakh, which can be ten times more than the value of the goods you are operating. BIS laws and regulations are enforceable with up to a two-year prison sentence and confiscation of goods.

3. Brand Reputation Damage

Risk Consumers' Safety: Buyers always prefer to purchase BIS-certified products that follow the ISI mark rules. Not using the ISI mark certificate on your products means you are losing the trust of consumers.

Quality Perception: Goods without the ISI mark are considered substandard, making it difficult to gain a premium reputation in competitive markets.

Conclusion

In simple terms, obtaining a BIS license helps businesses strengthen their product quality and credibility in the market. Once you secure the BIS ISI certification, you not only reduce the risk of losing sales but also protect your business from potential legal issues. Applying for an ISI mark license involves thorough product testing and factory inspections, ensuring your products meet Indian Standards - ultimately building customer trust and supporting higher sales in India.

Don’t Miss This: ISI Mark Registration Online Process

Location: India

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